About Us

 

AS Sports – Crafting Cricket Excellence Since 1960

Founded in 1960, AS Sports is a globally respected manufacturer and exporter of premium cricket equipment and footwear. Based in Sialkot, Pakistan, we have built a reputation for quality, innovation, and integrity over more than six decades. AS Sports is one of the most trusted names in cricket manufacturing, supplying world-class cricket gear to international players, academies, teams, and distributors across 40+ countries.

Our legacy is rooted in precision craftsmanship, deep industry experience, and a passion for advancing the game of cricket. Today, AS Sports products are used by professionals and grassroots players alike, in local leagues, major international competitions, and training grounds around the world.

Our Product Range

At AS Sports, our focus remains clear: cricket equipment and performance-driven footwear. Each product is engineered to meet the high standards of today’s fast-paced, competitive game.

Cricket Bats

We are internationally known for our English Willow and Kashmir Willow bats, crafted from premium clefts sourced from the best origins. Every bat undergoes strict quality control and manual shaping to ensure ideal balance, sweet spot, and stroke power. Our bats are trusted by professional players and aspiring cricketers worldwide.

  • English Willow Bats: Made from Grade 1+ English willow, pressed and hand-finished for top-level gameplay.

  • Kashmir Willow Bats: Tough, durable, and affordable – ideal for school, club, and semi-pro cricketers.

  • Tape Ball Bats: Popular in South Asia and the Middle East for unmatched power hitting in tennis ball and tape ball cricket.

  • Junior Bats & Kids’ Sets: Lightweight and specially shaped for younger players starting their cricket journey.

Protective Gear

Safety, comfort, and performance define our protection range, which includes:

  • Batting Gloves (Youth & Adult)

  • Leg Guards (Pads)

  • Thigh Guards

  • Arm Guards

  • Chest Guards

  • Cricket Helmets

Each piece is designed for ergonomic fit, shock absorption, and durability, ensuring players can perform confidently and safely.

Cricket Shoes & Footwear

Our line of cricket footwear is engineered for grip, agility, and comfort on all playing surfaces. Whether for fast bowlers, batsmen, or all-rounders, our shoes support performance with:

  • Lightweight design

  • High-grip outsoles

  • Breathable materials

  • Durable stitching and sole technology

From turf shoes to multi-surface spikes, our range caters to professional matches, practice sessions, and league-level tournaments.

Endorsed by International Cricketers

AS Sports is proud to be trusted by international cricketers from Pakistan, Sri Lanka, Bangladesh, UAE, South Africa, and England. Our bats and gear have been used in major global tournaments, showcasing the quality and performance of our products on the biggest cricketing stages.

These endorsements reflect our commitment to delivering professional-grade products that meet the expectations of the world’s top players.

Manufacturing Strength

Our in-house production facility in Sialkot features a combination of traditional craftsmanship and modern machinery, allowing us to maintain quality at scale.

  • Raw Material Selection: We use only premium-grade English and Kashmir willow, along with high-quality foams, fabrics, and rubber compounds.

  • Skilled Craftsmanship: Our master craftsmen hand-process every bat for perfect weight distribution, curve, and grain structure.

  • Strict Quality Control: Each product is rigorously tested to ensure compliance with international safety and performance standards.

  • Customization & Branding: We offer OEM/private label services for brands and retailers worldwide, including customized bat profiles, stickers, colors, and packaging.

Global Reach & Export Expertise

With over six decades of international trade experience, AS Sports has built a strong and reliable export network covering:

  • Europe

  • Australia

  • Middle East

  • South Asia

  • Africa

  • North America

We provide consistent delivery, tailored product development, and partnership-based service models to wholesalers, sports retailers, cricket academies, and distribution companies globally.

Whether you're launching a cricket brand, managing a retail chain, or organizing a sports program, AS Sports is your trusted supplier for all cricket gear and footwear needs.

Why AS Sports?

  • Over 60 years of cricket manufacturing legacy

  • Trusted by international professional players

  • Specialized in cricket equipment and shoes only

  • In-house design, production, and quality control

  • OEM / Private Label capabilities for global brands

  • Competitive pricing and flexible bulk solutions

  • Fast delivery and personalized client service

Partner with Us

We invite sports brands, retailers, cricket boards, academies, and agents to join hands with AS Sports. Whether you need ready-made stock or a custom product line under your own brand, we are ready to deliver with professionalism, consistency, and care.

AS Sports – Trusted Worldwide, Crafted in Sialkot.

Visit our website: www.assports.com or contact our team to start your journey with a manufacturer that understands the game.